Why You Need to Consider Wide Format Printing
August 27, 2019 | Digitex
Do you know how much your company is spending on promotional print? It’s probably more than you think.
Many companies don’t trust their office printers to produce high quality prints, so, items such as branded signage, posters, and banners tend to be outsourced. Printing an average size tradeshow banner at Staples is a minimum of $60 + HST (and with that, there are wait times and the risk of miscommunication, errors, and no quality guarantee). You can print high priority items such as these directly from your office any time with a wide format printer.
Here are 4 benefits to having this type of device in your office.
#1 It’s On Demand
One of the most obvious reasons for investing in a wide format device is that you and your employees can print anything, anytime. You don’t need to count on another company to get the job done, and best of all, you can do it on your own terms. This is especially important when it comes to promoting your business at events. You may be in a rush to get there, but printing your materials in-house is one less stop you have to make on the way.
#2 It's High Quality
Banners and promotional materials are developed for the purpose of creating a solid impression of your business. This is why having clear, quality prints is so important. Wide format devices are known for their quality prints, so you have the power to develop, create, and print great pieces, right from the comfort of your own office.
#3 It’s Cost-Effective
By printing at your office, you save money by cutting out the middle man. Unnecessary and often forgotten costs such as travel, employee time, and resources spent organizing the project with the print service provider, and the general costs of outsourcing are eliminated. For many businesses, printing in-house has significantly cut costs, making up for the original investment of purchasing a wide format device.
#4 It’s More Efficient
When dealing with an outside source, there is a lot of time spent communicating back and forth, working to make sure that the company’s overall vision and project goals are understood. Often, there is more than one point of contact and communication is done over the phone as well as through email, leaving plenty of room for miscommunication and errors. When your employees are given the resources to work on company projects in-house from start to finish, the workflow is simpler and more efficient overall.
If you’re in an industry like healthcare, education, or manufacturing, and you often print larger materials, a wide format printer may be the right next step for your business.