3 Reasons Why You Need to Print in Color
December 03, 2019 | Digitex
Color matters. Think about some of the world’s most recognizable brands (Google, Tim Horton’s, McDonald’s, to name a few)—can you picture their logo? What about their brand colors? Now, try and imagine those same big-name brands in greyscale...not as memorable, right? Color is a powerful tool that can be utilized to significantly boost your brand.
Think about your brand, your logo, your communications pieces, and your colors. As a business, you’ve spent a lot of time perfecting your brand and trying to position your company a certain way. Invoices, sales presentations, marketing materials...these pieces all matter.
Here are 3 reasons why you should consider printing in color.
1. Brand Recognition
According to an article that was done by Colorcom, color increases brand recognition by up to 80 percent. Color helps your business stand out and encourages people to take notice. Studies also show that color helps boost memory (Buckets, 2018). This means printing in color vs. in black and white could be the difference between being memorable in the eyes of a potential customer, or not (something that seems so simple can seriously impact your business). What’s more, 92% of people believe that color gives off a better impression and makes the quality appear to be more impressive (Colorcom, 2019).
2. Increase in Readership and Comprehension
Colorcom writes “color can improve readership by 40 percent, learning from 55 to 78 percent and comprehension by 73 percent”. If you are creating and pushing out information and materials to your employees and customers, chances are, you want them to read, absorb and take action. Otherwise, why waste the energy? It’s no secret that color makes materials more appealing and easier to consume. Now, with stats like the above, companies are realizing how much more impactful their materials can truly be. So, why not add that splash of color to your next piece?
3. Decrease in Cost-Per-Page
If reasons one and two weren’t convincing enough for you, perhaps cost will be the factor that changes your mind. Thankfully, advances in technology and the imaging industry have resulted in a decrease in cost per page. So, now we can happily say that printing in color is affordable (and recommended whenever appropriate). With cost out of the equation, what’s stopping you from putting your best brand forward?
It’s almost 2020 and there has never been a better time to print in color. Contact a Digitex rep today to find out more.